The Daily Background
| More fake product reviews on Amazon
by Arlen Parsa
It’s been months since I broke the Belkin fake review scandal, but I still get emails from other ordinary people who discover that something similar is happening elsewhere.
Today I got an email from somebody who just wanted to buy an espresso machine. What they found instead was a rather obvious hoax when it came to Amazon reviews:
For example, [DeLonghi communications manager] Tara Carpenter gave two product reviews for two different DeLonghi coffee makers on the same day (13 May 2009). One of the reviews actually says “instead of buying 2 different machines for my family I bough[t] only this DeLonghi machine….”. Errr… if you only purchased one, how are you reviewing two? Thus, the falsity of the product reviews is immediately apparent. I suppose it’s easy to confuse yourself when you are authoring multiple fake product reviews.
D’oh! Read the rest of the scoop, complete with screenshots here.
Why aren’t these people smart enough to use FAKE NAMES and different accounts, and maybe throw in a couple of reviews for DVDs or something.
They just aren’t trying hard enough.
(Did I just give all the stupid Comm Managers of the world some ideas?)
Either that, or the smart ones already do, and they don’t get caught…
Looks like all her “reviews” were deleted! Funny that…