The Daily Background

R.J. Reynolds cigarette executive J.W. Hind in 1975:

“To ensure increased and longer-term growth for Camel Filter, the brand must increase its share penetration among the 14-24 age group, which . . . represent tomorrow’s cigarette business.”

Sanrio Inc executive Bruce Giuliano on his company’s Hello Kitty MasterCard debit card (now available as a Visa) in 2004:

“We think our target age group will be from 10 to 14, although it could certainly go younger.”

Kinda makes you wonder what’s being said now by fast food executives that we’ll only find out about years from now, doesn’t it?

Filed under: Z-TDB Blog