When will Obama announce his VP pick?

Filed at 11:37 pm, Thursday August 14th 2008
by Arlen Parsa

Tremayne at Open Left has a pretty good calendar on the possible announce days left, if Obama is going to announce his Vice Presidential running mate before the Democratic National Convention begins:

Friday, August 15: Obama still on vacation in Hawaii

Saturday, August 16: Obama in Nevada and California

Sunday, August 17: Maybe but big day for Olympic coverage

Monday & Tuesday, Aug. 18 & 19: Obama in Florida

Wednesday, August 20: ??????

Thursday, August 21: Obama campaign event in Virginia, VP?

Friday, August 22: Low ratings for TV, bad day for major press

Saturday, August 23: Same as above except good for Sunday political coverage

Sunday, August 24: Better day for TV ratings but last day of the Olympics

Monday, August 25: Convention begins.

There is virtually zero choice he will announce it on a Friday or a Saturday, as they’re bad days to announce major news on.

As smart advertisers know, Tuesdays are optimal days to introduce new stuff in order to get publicity (products… Vice Presidents, same thing, right?), that’s why Apple always introduces their new products (like the iPhone) on Tuesdays. I’m skeptical that Sundays are very good days to make major announcements personally, and putting it off until the day before the convention starts is a bit silly if you’re going to announce before the convention.

So, bottom line, I think the most logical time for Obama to announce his VP is on or between Monday and Thursday of next week. If I had to guess, I’d guess Tuesday the 19th or Wednesday the 20th.

McCain’s campaign, which has proven to be as reactionary as it is negative, has chosen to let Obama announce his VP first. Therefore, some expect the Arizona senator to announce his vice presidential candidate on the day that Obama accepts the nomination in hopes of competing for press coverage.

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