The Daily Background

It’s time for another edition of….. Measuring Obama’s popular appeal using advertising. The basic idea is that advertisers are finding Obama’s brand so irresistibly popular that they’re capitalizing on it by using his themes or his image in their marketing (a very unusual thing in politicians, to say the least). See part 1 here and part 2 here.

Apparently beer soda drinkers like Obama, or so this advertiser hopes:

To be fair, when you follow the link, it brings you to this page, which offers beer bottles with images of Obama, McCain, Clinton and Paul on them. How many has each sold? The website says that 6,438 Obama bottles have been sold, 1,944 for McCain, 1,686 for Clinton and 786 for Paul. If you needed more proof that this advertiser is capitalizing on Obama’s brand, check out their slogan: “Run with the little guy… create some change.”

Filed under: Z-TDB Blog