Using advertising to measure Obama’s mass popular appeal

Filed at 10:09 am, Friday July 04th 2008
by Arlen Parsa

As you may recall, I wrote some time ago that:

Apparently Obama’s candidacy is now popular enough that car dealerships are dying to be associated with it…

At the time, I thought “Hm, it’ll be interesting to see what other companies seek to align themselves with Obama in order to capitalize off his popularity.” It’s certainly a mark of his popularity that companies aren’t afraid of getting a bit political, even if it is in parody. You never saw companies using Clinton or Bush to sell their products, did you?

Anyway, as Noah pointed out in the comments, one Japanese cell phone company recently dipped into hot water when it tried to use Obama in its commercials:

Then of course there’s Gordon Smith (R-OR), who has used Obama quite positively in his television spots while running for re-election this year:

(Obama has, of course, endorsed Smith’s Democratic opponent Jeff Merkley.)

A Danish underwear company also sports a strikingly similar logo, although the underwear company may have had its logo first.

I’ll continue posting items like this as often as I see them. If you’ve noticed any fun ones, drop me an email.

3 Responses to “Using advertising to measure Obama’s mass popular appeal”

  1. […] Earlier: Using advertising to measure Obama’s mass popular appeal […]

  2. […] or his image in their marketing (a very unusual thing in politicians, to say the least). See part 1 here and part 2 […]

  3. […] - bookmarked by 5 members originally found by walt on 2008-09-08 Using advertising to measure Obama’s mass popular appeal […]

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