Which candidates are spending the most online?

Filed at 5:20 pm, Monday July 30th 2007
by Arlen Parsa

This is a bit ironic. Barack Obama, who is widely considered the strongest candidate among young people, and certainly young people online (such as on Facebook and MySpace), and second favorite of the Netroots (after Edwards, although this is changing slightly), has actually spent the least money of all the major campaigns online. Reports the Hotline:

It’s time to welcome Hillary Clinton and Mitt Romney to the million-dollar club, as both presidential candidates have now spent at least $1 million on their Internet operations so far this year.

A survey of Federal Election Commission records compiled by PoliticalMoneyLine.com also showed that Rudy Giuliani spent at least $782,205, John McCain spent at least $646,601, and Barack Obama spent at least $485,400.

For the record, Obama has raised the most money of all the candidates online, raking in $17M online during the first and second quarters combined. Of course this PoliticalMoneyLine doesn’t mean that Obama has spent the least of all the candidates online (that title goes to T. Thompson, spending a paltry $22,466).

Also of interest, the massive amount of money Clinton has spent on her online operation, and the well, kind of underwhelming results she’s gotten from it (there’s virtually no blog or social networking support for her compared to Obama, and she’s raised a fraction of Obama’s haul online).

One Response to “Which candidates are spending the most online?”

  1. Hillary Clinton clearly recognizes the important role that the Internet and website politics will play in the 2008 presidential elections.

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